From viral dances that made you scroll your time away to sponsored ads, TikTok is making users more likely to buy from a brand or product. As a small business owner, you might be interested in becoming more active on this rising new platform, but youre probably left wondering what type of TikTok videos you should be creating. Related: The Ultimate Guide On How To Start A Successful E-commerce Business In Malaysia. Shemakes the cutest stickers, especially ones where you can show your college pride! Artisan candles have been a key trend over the last few years, inspiring independent candle makers to develop their own range of scents. #socialmediamarketingtips #smallbiztips #smallbusinessadvice #smallbizlife #smallbusinesstip #tipsforinstagram #vancouvermom. This small business removes various pendants and logos from older items and repurposes them into attractive pieces of jewelry. rugrothchild Thank for your support :) #fyp #smallbusiness #rugby #shrek #shippingorders #pov #thankyou #xyzbca #remindremindremind1 bornprettyofficial As you already saw from other small businesses examples on TikTok, building your presence is something that will help you in the long run by connecting with your audience where they are already engaging. Content like these helps keep your page positive and bright. Your email address will not be published. You have to find what brings your audience in, weeding through what works and what doesnt, says King. This small business also creates videos on TikTok to promote developments in the clothing market and encourages others to set up their own small business with the help of their educational courses. A simple like or comment means the world #foryoupage #fyp #smallbusiness #blackownedbusiness. To help your small business get started on TikTok, weve done the research and brainstorming for you. Open your TikTok app Go to your profile page Open the menu in the top-right corner Tap the Settings and privacy option Tap Manage account Select Switch to Business Account Choose a category for your business That's it! small business tiktoks | TikyToky Compilations Tiky Toky 177K subscribers Subscribe 106K 4M views 2 years ago We love to see aesthetic and cute accessories and items! As with every other marketing channel, its important to measure the effectiveness of your TikTok marketing. idewcare has also expanded into mainstream stores, stocking its products in Target and Ulta Beauty. Note: In this article, we define small businesses as those with one to 25 employees. Conversions: Any action that your target audience performs and is valuable to you can be a conversion. 2.1K Likes, 36 Comments. #foryoupage #symbols #cute #coronavirus #bio #foryou #like #ledlights #benice". Once again, a branded hashtag can help you gain viewership! Can you share your biggest achievement? Host a Giveaway: Just like you would host a giveaway on Instagram or Facebook, you can easily host a giveaway on TikTok as well. Takeaway: You can build trust within your customer base by showing off product features youre proud of in your videos. Spoiler alert: Its her product. How to View Instagram Stories Without Anyone Knowing, 9 Mistakes Small Businesses are Making on TikTok (and How to Avoid Them! The main goal of my channel is to help those small business owners out there to promote their products through my videos and also to inspire others to. See pricing, Marketing automation software. 754 Likes, TikTok video from .deluxearrings (@.deluxearrings): "Link in bio I do worldwide shipping#earrings #smallbusiness #SimlishSessions #WorkThisWay #cute #cheap #helpoutasmallaccount #ordernow #bio ". pwuffyshop provides a range of accessories and stationery, all of which adhere to a selection of cute designs. Register Register on Business Center, or through the dedicated registration link provided by your TikTok representative. After setting up your goals and executing a TikTok strategy for your small business, theres always going to be a step left to improve. so many things have been restockedlink in bio. Founded by influencer and content creator Cassey Ho, POPFLEX has amassed 2.5 million likes and 116K followers since first posting in May 2020. Required fields are marked *. browniegod uses TikTok to give a glimpse into their production process, creating spellbinding videos of how each batch is perfectly crafted. For example, if they click on the learn more or shop buttons of sponsored ads on TikTok, then theyve directly interacted with you and completed a conversion. To help you understand how to market a small business on TikTok effectively, we've gathered six examples of small businesses doing just that! Do Not Sell or Share My Personal Information. #smallbusiness #smallbusinesscheck #skincare #skin #viral. As such, your content needs to be engaging and relevant. Tik tok got me again #tiktokmademebuyit #fyp #tiktokmusthaves #security. Meaning paid advertising isnt your first option for getting your audiences attention. Plus, this brand also offers mystery bundles, allowing customers to get a set of surprise gifts. On TikTok, it is the norm for content creators and business owners to respond to comments and questions left by your audience. 8. This could be anything from how you style photos for Instagram photoshoots, how to the settings on a professional camera or the type of lighting you use. This TikTok account answers questions from followers with videos and interacts with users in the comments section. But if you want even more details, you can go to. In particular, a camel named Patrick has attracted a devoted . A strategy has to be measured and evaluated to improve and get the results you want. @rileysstickers She makes the cutest stickers, especially ones where you can show your college pride! If youve introduced your brand, its now time to run through all the products that you offer. Product packaging videos are some of the most fun to watch. How to Go Viral on TikTok as a Small Business. Read world-renowned marketing content to help grow your audience, Read best practices and examples of how to sell smarter, Read expert tips on how to build a customer-first organization, Read tips and tutorials on how to build better websites, Get the latest business and tech news in five minutes or less, Learn everything you need to know about HubSpot and our products, Stay on top of the latest marketing trends and tips, Join us as we brainstorm new business ideas based on current market trends. Success Story: There are lots of success stories on TikTok. Show off anything you want in a high-speed timelapse: a day in your life, how you create your products or even how you decorate your front desk. 101 Likes, TikTok video from nattigan (@nathalietippetts): "My first post. Hello Black Child LLC is a small business on TikTok that sells womens clothing and accessories that embrace Black culture and urban fashion with confidence. Therefore, once in a while, your TikTok account needs some content thats not directly related to your business, products or services. Omsom also shares tons of food recipes, behind-the-scenes content from the founders, and relatable lifestyle content. You can share whats most important to you in your personal life or the mission behind your small business. Share tips and tricks on how to make a TikTok video, including how to film, edit and add various effects. starfallcandleco has gained 131.9K followers due to their eclectic assortment of candles and rooms sprays. She has been leading product marketing campaigns and doing qualitative market research in the tech industry for 10 years. Build excitement about any stock updates by announcing when the products will be available next. Under this umbrella, marketers can find solutions such as In-Feed Videos . Takeaway: If you support a movement or are in a defined sub-niche, people within that sub-niche or that share the same values as you will support you. Download the Sprout Social app for IOS Devices in the Apple App store. Building your presence on social media requires time, but eventually, it pays off. Terms Story time #smallbusiness #artist #tiktokartist #smallbusinesscheck #teachersoftiktok. Consistency, an overview of the topics youre going to talk about and planning of posts for each day of the month, are some advantages of having a social media calendar . Share an up close and personal look of your products to show off what makes them so special. 34. Share a quick overview of your most requested service and how it works. As a small business, its easier for you to be involved with your audience because you dont have a huge stream of comments. Overall, users spent $2.3 . Having original ideas may feel impossible nowadays. Amongst many things, one thing Im grateful for is that TikTok helped me discover more small businesses to support. TikTok users, especially gen Z and younger generations, love seeing behind-the-scenes videos. With handmade baked goods becoming extremely popular on TikTok, browniegod proves that e-commerce is definitely the best way to break into a saturated market. If you sell a product or service that requires hands-on production, and not just repacking them from a supplier, you can document your product-making process. Caele (pronounced Kay-lee) is a senior at Boston University studying Advertising and Spanish. I spoke to Hoodjabi founder Kady Meite. Whats most interesting here is noting how the content in this account shifted once it became a brand. The hashtags you use in the captions of your videos also affect your reach, so use them wisely. Employees: Determining wholl lead the strategy, creation and handle the day-to-day activities. sugar.republic also creates cases in relation to popular TikTok trends, such as their humorous range of pastel Ghost Face cases. It is alright to share some aspects of it as a TikTok video, such as your favorite workout, the cafe you always go to, your morning routine, etc. Discover short videos related to cute small business on TikTok. Higher reach: With TikToks Promote feature, you can advertise with videos to reach your custom audience and get more engagement. After perusing just a few videos, youll find that theres an emphasis on celebrating Asian, and specifically Vietnamese, culture. Make a video so that other small business owners can learn and benefit from it. | This poll option can be found under stickers when youre editing your video. You dont have to start from scratch every time, a new trend offers an opportunity to turn old content into your next viral video. 24. Followers that are interested enough will land on your website and explore it, giving you more traffic. 21. While this may sound like a risky approach, its one that brought the brand 3.1 million views in a single video and a host of new customers. Elf Cosmetics has been doing an INCREDIBLE job on TikTok thus far. Favorite Online Tools: Do you have any go-to online tools that are essential for you to run your business? Part of your digital marketing strategy should include reaching out to your audience on TikTok who arent sure of what to do. #caring #mostcaring #canada #canadianbusiness #smallbusiness #madeincanada #canadianclothing #fyp #clothingbrand @connorbcurran. Way too often, I see other small businesses get stuck on views and why certain videos they worked so hard on arent getting any traction, she says. Joining a volunteer group or helping one needy person is more than enough. Its also a good chance to come up with attractive niche content that reaches a very specific target audience. Cal Poly State University - San Luis Obispo, California State University - Los Angeles, University of North Carolina - Chapel Hill, California State University, Channel Islands, Jesus and Mary College, University of Delhi, Fashion Institute of Design & Merchandising, Federal University Of Agriculture Abeokuta, University of Illinois - Urbana-Champaign, Interamerican University of Puerto Rico San German campus, Keiser University - Latin American Campus, London School of Economics and Political Science, California State University of Sacramento, Savannah College of Art and Design Atlanta, School of Oriental and African Studies (SOAS), University of London, The University of Texas of the Permian Basin, University of North Carolina - Wilmington, University of South Florida - St. Petersburg, William Paterson University of New Jersey. Organizing Inventory: If you are a product-based small business you can show off how you organize inventory. Share the story behind the inspiration or what happened when you first had the idea to start your small business! All you have to do is put together a video of your daily routine! Traffic: TikTok allows you to include a link to your website on your profile. Introduce Yourself: A great first TikTok video for small business owners is to introduce themselves. Cookies Armed with this knowledge, you can start scheduling content on TikTok when it works best for your audience. One of the most popular videos on this account has 2.3M likes, 28.7K comments and 47.9K shares. For small businesses, stock arrivals are a very exciting and significant time. Specific: What do you want to accomplish? Your email address will not be published. Local Laundry is a small business that sells made-to-last and low-environmental-footprint clothes in Canada. Their store contains a wealth of high-end items such as Chanel pendants and Dior bracelets. Share a Life Hack: TikTok is full of great life hacks! Give a shout-out to some of your personal favorite small businesses. About 90% of the TikTok videos this brand posts on TikTok are directly related to its product, specifically the quality, performance, and durability. Stock Updates: Have you been working on a new product or service that is about to be released? Meite recommends that small businesses focus instead on posting as much as possible to get their name out there. Viral TikTok Brand #1: The Silk Labs. Whether youre a small, midsize or large business, theres a piece of advice in here for every TikTok marketer. Entertaining and motivating original stories to help move your visions forward. Doing trendy dance moves doesnt always need to be your answer to increasing your reach, says King. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. TikTok in particular has allowed these enterprises to show off their products in more detail, attracting a considerable influx of revenue in the process. Seeing our products promoted on external influencer/creator accounts helps build our awareness and trust with the consumer while also giving our customer real, raw, and unpaid reviews, says King on gifting products to influencers. Hello Black Child LLC Hello Black Child LLC is a small business on TikTok that sells women's clothing and accessories that embrace Black culture and urban fashion with confidence. Picture this: You create a TikTok sound that becomes trending or even viral. These are some of the best small businesses on TikTok that are effectively engaging with their audiences and have achieved success in the world of social media. They collaborated with five big TikTok influencers. Netinfluencer has searched TikTok to discover the most popular small businesses on Tiktok. Your small business content can have lots of lighthearted and entertaining content. This video went viral with 793.4K likes and 7,262 comments, bringing a lot of attention to Tinas brand, and making her realize the value and potential of posting a simple video on TikTok. Post behind the scene footage of your day-to-day activities as a business owner. wrldinvsofficial sells a range of creative and imaginative clothing items such as their World Peace shirt and their Basketball Letter shorts. Why Small Businesses Should Pay Attention to TikTok. Are you restocking one of your best sellers? Pwuffy is a small business on TikTok that sells original plushies, ita bags and cute accessories. But perhaps the most crucial statistic for small business owners is that TikTok users spenda lot. Use Boosted to create stunning videos in 3 min or less. 29. Things to have in mind when allocating your time and money are: Special effects and CGI may have their place in TV shows and movies. Now that you have your own small business, its time to share your experience with others who have the same dream. A Stash Pack Guide 100% smell proof, 2020 Sticker Campaign, 420, 420 Giveaway, 420 party, 4th amendment, 5' Pod, 6' Pod, 7' Pod, 70s hippe, 70s style, Aapi, aapi community meaning, aapi heritage m. optimize any bio in 8 steps to find your dream customer. Start a hashtag challenge 6. Last summer, we gave small businesses $100 million in ad credits and launched TikTok for Business to help them connect with communities and thrive. The fact that TikTok has a user base of over 1 billion users means theres a good chance your future customers are already there. There are still ways to be creative without making a life-changing finding. Discover short videos related to cute bios for small businesses on TikTok. No matter what youre selling, one aspect that can make your Tik Tok viral is when you provide some useful and practical ways to use your products. packaging orders: thank you so much to all who visited my shop today! He considers himself an ordinary person "Livin" with extraordinary dreams. Brands - take note. Share a Discount Code: Who says you cant make sales from TikTok? Get to Know You 1. Can Users See When You Screenshot Instagram Stories in 2021 and 2022? You might be surprised how well these types of TikTok videos do! warmandfuzzysoapery also educates its customers on how to create soap themselves, building a more active community within this craft. Supplies Needed: A TikTok video idea you might not have thought about is sharing all of the tools that you need to run your business. Replying to @shaineallison no extra products ever go to waste #fyp #foryou #asmr #asmrsounds #asmrvideo #smallbusinesscheck #satisfying #oddlysatisfying #bodyscrub, this sound makes me feel so sickly single x . Even when you feel posting on TikTok is just another thing you have to do from an already long list, you shouldnt leave it aside. Whether its for building brand awareness, promoting products, or community building, Meite says theres always a way to leverage a trend. Maybe you made your first overseas sale, or maybe you reached a significant number in terms of profit. You might be surprised to learn that there are a ton of great TikTok videos about entrepreneurship and small businesses. Learn how to make and promote content for your business on TikTok. hey provide scents such as Frosted Sugar Cookie and Bourbon Butterscotch, helping to diversify themselves from other candle producers on the market. This small business creates cases for both iPhone and Android, helping to cover the full scope of the smartphone market. Dont be afraid to brag a little bit! Perhaps you discovered an app recently that helps you keep track of inventory, or one that helps with accounting. TikTok for Small Business helps you set up ads, present your brand to the right people, and provides tips for engagement and increasing your follower count. Check out the Business Learning Center to get your questions answered and learn how to shine on the platform. Say a big thank you to your customers with a happy video. I Create videos showing you what its like starting a small business, and working everyday to make it a success. 20. Do you work at your kitchen table? There are a lot of opportunities on TikTok for small businesses. There you have it 6 brands using completely different strategies and killing it on TikTok. A pick 'n' peel stone that might help channel nervous energy and curb your anxiety according to the folks on TikTok who use it. Featuring another small business helps both you and your business partner to promote in each others sphere of influence. how i send out my PR packages hope this helps some small business owners! 6 Small Businesses That Blew Up on TikTok DBL Jewelry First up, a jewelry business that started at home. This, in return, will boost your engagement and your chances of reaching a wider audience. By posting videos following popular TikTok trends, you give yourself a potential boost of engagement and exposure to a new audience. You can find a unique way to utilize a trending audio to push your product and educate your audience about your brand., She continues, In fact, being different and interpreting trends in unique ways has been some of our best performing content.. For small businesses with limited time and resources, this is great news. "Story time" is a notoriously popular genre on TikTok and Liv Portillo has one heck of a story. Knowing that these two brands are deeply connected, King says they focused on sharing the behind-the-scenes journey of building and growing POPFLEX. Free and premium plans, Customer service software. Look more professional in 5 steps!#businesstips #smallbusinesscheck #smallbusinesstips #hustlecheck #shopify #howto #startabusiness #newbusinesscheck. Showing off your workspace helps your customers relate to you even more. Setting your social media goals gives you focus on what you need to do. They also recommend products tailored to the needs of their customers by categorizing them on playlists for body acne scars, facial acne products and body acne products. Save my name, email, and website in this browser for the next time I comment. You can put up funny observations about the community around you, or funny habits that you observe among Malaysians for example. .css-gyywni-H4UserName{font-family:ProximaNova,Arial,Tahoma,PingFangSC,sans-serif;font-weight:600;-webkit-flex:1;-ms-flex:1;flex:1;overflow:hidden;text-overflow:ellipsis;color:rgba(255,255,255,1.0);}. But you may have limited resources and a tight budget. How to Use Products: Do you products involve some type of learning curve or are there any helpful tips you can provide your customers? Joyce said her priority is to have the best customer service by selling perfect products. And its setting the stage to become a powerful tool that businesses cant ignore anymore. Collaborate Set up two or more admins and invite your teams and partners to join. Create and share Create, request access, and share campaign assets. They are also designed to be fashionable and attractive to help blend in with any outfit or accessory. 7. Leveraging Hos loyal community and telling honest stories. And theyre ready to consume your content. There are a million things you can do to build a strategy on TikTok for your small business. | Cori Widen is the Product Marketing Lead at Boosted by Lightricks. At a time when small businesses have been severely impacted around the world, TikTok is also introducing its Back-to-Business ad credit program, including $100 million in ad credits for small businesses worldwide to use on their journey to rebuilding. All my new inventory has arrived. The song, which takes inspiration from Kash Doll's 2018 hit "Ice Me Out" and is called "Eyes Lips Face" after the brand name's acronym, is believed to be the first original song commissioned for a TikTok . Pretty cool, right? Product How-To: Have a great process for how you create your products? How to turn your passion into a career #learnfromme #edutok. You can see all these metrics by simply opening your video in your profile. Its important for your customers to feel valued as human beings too. Over time, the brand started incorporating more behind-the-scenes content, from packing orders to creating new products. As the e-commerce market continues to be more and more competitive, a large section of small businesses struggles to stay afloat in such dynamic circumstances. Our bestselling product Feather Brow Soap! Discover short videos related to cute small businesses cloths on TikTok. The dedicated owner documents every step of the soap-making process, creating fascinating videos for their followers to enjoy. Squads all here #youngnails #teamYN #squad #YNsquad #ganggang #meettheteam #youngnailsinc @gregorysalo @raybracamontes4 @traceyreierson @hsalo27. #SmallBusiness | TikTok #SmallBusiness 92.2B views Whether it's a local shop or a brand new start-up, here's to each and every #SmallBusiness. Amassing 78.2K followers, wrldinvsnofficial proves that social media marketing is a key asset to any developing brand. We're committed to your privacy. Theres something satisfying about seeing how a business packs orders and your customers will love seeing what happens before they receive their order. These allow your viewers to know what you place in the packages that are being sent to them. This will help others who are starting out avoid the same mistakes. 39. Another type of TikTok content that often does well is organization videos. Viral TikTok Brand #2: Nadar Co. Remember that Tik Tok videos that are funny often do better on the platform. Announce a Sale: Who doesnt love a sale? While some brands steer away from pushing their products on TikTok, others find great success in doubling down on this strategy. NOW AVAILABLE @walmart: https://www.walmart.com/ip/e-mark-CREATE-and-Accessories-Kit/1789411043 #emark #emarkcreate #walmart #walmartfinds #mobileprinter #giftideas #diy #diyideas #smallbusiness #smallbusinesspackaging, Replying to @dvmbbk1ttyy These are the most bought items EVER The lip tints are almost sold out Be sure to shop the most magical cosmetics #smallbusiness #top5items #smallbusinesstiktok #fairybrand #coquettemakeup #smallbusinesscheck #fairymakeup #cutemakeup #fairybrand, Theyre just so tiny and cute #packaging #smallbusiness #handmadejewelry #smallbusinesstips, hailey bieber copy selena gomez explained. Or what was something you accomplished in your small business that you are really proud of? Share what keeps you motivated and inspired as a small business owner. It would be even better if your name has a quirky story behind it. entrepreneur Dont make this mistake #tiktok #fyp #focus #business #entrepreneur #focuson1thing #mistake #businesstalk #businessmistake #hustle #khang. Cute TikTok videos are something that people search for a lot to get a quick refresher and these kinds of cute videos dominate the trending feeds pretty quickly. One of the Tik Tok ideas that you can use is to create a video where you react to other videos. However, you should also try and insert a few informational videos too, especially those that highlight the more technical side of your business. Here are some key ways TikTok can help your brand achieve business goals: These are some of the best small businesses on TikTok that are effectively engaging with their audiences and have achieved success in the world of social media. Copyright 2023 Sprout Social, Inc. All Rights Reserved. The owner of this account also details her packaging process and customer interactions in order to better engage with her 157.5K followers. While TikTok only allows you to compare data from the past 60 days, Sprout Social lets you look into all your historical data. Be nice to me. 41. The Omsom team has HAD IT with these red flags . The best TikTok ads, videos, and TikTok content are the ones that attract the attention of users so they stay on and watch the whole video. Meet The Team: Its nice for your customers to get to know you as well as the team that helps your small business stay afloat. As they say, all work and no play makes Jack a dull boy. For this, you need to keep track of Malaysia TikTok trends, by using the discovery button. As such, we have compiled some of the best ideas from our own observations and the internet in order to help you and TikTok small businesses out. 4. Getting Started with TikTok for Small Businesses: 1.1. How to Start: Before you started your business you probably would have appreciated content about how to get started. I am done letting people deny me PTO. Heyy you need swag symbols?? Theyll find you and your brand awareness will grow. Your email address will not be published. Additionally, its also a great way to interact with your subscribers. The takeaway here is to tell stories that will resonate with your audience. 49% of TikTok users said it helped them make purchase decisions. Now that youve seen proof of how theres plenty of opportunity for small businesses on TikTok, and the different ways you can go about it, theres just one last matter to get your hands into: How do you create a TikTok strategy that works for your small business? Teach your customers what goes into creating your products/services with a mini how-to instructional video. Answer questions like what were your initial challenges, where you got your funds and where did you start sourcing your supplies. Somehow these videos are highly comforting and are an antithesis to the chaos they may be facing in real life. Goals: The time you invest in creating a strategy to achieve your goals and the tactical support youll need to make it a reality.